In the 1960s, Letraset first introduced its Dry Transfer Lettering System. Dry Transfers came in large sheets of individual letters and the process involved lining up the required letter and pressing it in contact with the surface being used, then lightly shading over the letter with the burnisher supplied. The Process was then repeated until the word or phrase was complete.
Early designers called the process a ‘revolution in the studio’ – for the first time professional looking lettering could be produced quickly and easily by anyone. The Dry Transfer Lettering system was a huge success and Letraset became a household name!
Following on from this success, the late 1960s and 70s saw Letraset introduce new and innovative typefaces from some of the worlds leading designers as well as broadening the uses of dry transfers for application in architectural and technical drawings.
The mid 1980s saw computerisation make its huge impact on the design world and Letraset has been innovating ever since. While Letraset’s main business is now selling high grade art markers, they still manufacture and supply dry transfers.